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April 12th, 2018

Awesome Strategies for Online Reputation Management

The internet isn’t going away anytime soon, which means that online reputation management is a must for multifamily players. In fact, new research indicates that prospective tenants tend to check online reviews when looking for a new home. Your online presence is often how your future residents will get an idea of your property’s reputation and tenant satisfaction. Here are some tips from the experts to manage your online image.

Responding to Reviews
Reviews are by far a critical aspect of online reputation management. It’s also a great way for apartment properties to engage with the community. If a less-than-stellar review appears for your multifamily property, others will draw their own conclusions. Experts suggest responding to reviews within a 24-hour time frame. This can certainly be time-intensive, but useful in the long run.

Authentic Responses
Even when responding to reviews, management teams note that a stock response can make things worse. Instead, they suggest a more authentic approach, one that specifically addresses the concerns of the reviewer. In addition, property managers can go the extra mile by contacting the reviewer and scheduling a meeting to address their concerns.

Multifamily executives must know the importance of their properties’ online presence if they wish to stay relevant and up-to-date for all future and current residents.