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October 26th, 2017

Millennials: Appealing to This Unique Generation

Millennials are here and they’re not going away anytime soon. With over 80 million Millennials living in the US, there are some incredible opportunities for multifamily marketing potential. So, how can multifamily properties appeal to this unique generation? The first goal is to understand them. As one of the most diverse and educated generations to date, there are a few things to know about this powerful group of people.

Millennials Know Technology
Millennials grew up with technology at their fingertips. It’s practically their first language! High-tech amenities can help these residents feel right at home. Consider digital security measures, high-speed internet access, and even efficient “smart locks.” Setting up mobile phone apps that allow rent to be paid easily is the kind of efficiency this group has come to expect in a digital age.

Millennials Crave Experiences
All in all, millennials want a comfortable and convenient experience that caters to their work/life balance. Properties should consider investing in areas that offer socializing experiences like rooftop decks and community “common areas.” In addition, cyber cafés and well-equipped laundry rooms help these residents achieve the perfect balance between their daily tasks and busy work schedules.

The bottom line is that Millennials aren’t hard to understand. By paying attention to their needs, multifamily properties can draw in this dynamic generation.

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