New Construction & Lease-Up

Lease-Up – Lease-up properties need a strategically crafted and well-executed leasing strategy. Stout's individualized approach maximizes a property's pre-launch buzz to the grand opening of the leasing office through stabilization. Every detail is taken into account when hand-selecting the on-site team, marketing materials, and leasing office location and design.

Marketing – Stout understands that no two properties are the same and that a customized plan must be crafted for each lease-up property. A combination of in-house marketing staff and marketing partners are used to cost effectively to enhance exposure and drive leases.

Stout maximizes the digital footprint for each of our lease-up communities through native website SEO, Google My Business Listings, Positive review generation, and traditional ILS’s. Stout is also adept at managing paid search ad campaigns on all social media networks. Local community and employer partnerships are also developed to drive traffic to the lease-up community.

Building Delivery and Maintenance – Our Facilities Manager and inspection team establishes an acceptable unit condition template with the General Contractor. Stout walks every single unit to ensure that it is up to the established standard prior to delivery. This minimizes costs and labor for final unit preparation and ensures schedule move-in dates are hit for initial occupancy.

The onsite Maintenance supervisor monitors warrantees and calls on vendors to perform repairs that are covered, minimizing any expense to the owner possible.

Planning – Stout is a partner from the very beginning. We review unit floorplans for layout, functionality, and needed finishes. Research is done to recommend property unit mix and the necessary community amenities to achieve the desired level of apartment complex. Area demographics are presented and rental rates are continuously reviewed to ensure underwriting and budgets are kept up to date.