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February 14th, 2018

Using Instagram Stories to Your Advantage

Did you know that there are more than 500 million active users on Instagram on a daily basis? Odds are, you’re probably using this popular social media platform to promote your properties and engage with residents. However, if you aren’t using the Instagram Stories feature, then you’re missing out.

Instagram’s Stories feature lets users upload multiple photos or short video clips to create a brief visual narrative. Even if users don’t follow your Instagram account, a unique algorithm still allows them to access your relevant content through Instagram Stories. That’s great news for multifamily properties on the lookout for potential renters.

There are also plenty of ways to use this feature. For instance, you can showcase a recent pool party one of your property’s hosted or create a “Resident Appreciation Day” montage. Adding text overlays, emojis, and filters help to customize your Instagram Stories into a fun and exciting storytelling experience. Other ideas for enhancing your images include using the app’s Boomerang feature to create loops of jumps into the pool or transformative before-and-afters. Interactive poll stickers allow residents to complete surveys and vote within an Instagram Story.

With so many possibilities like Instagram Stories, it’s worth the time and effort for multifamily properties to familiarize themselves with the latest social media trends.

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