Blog

January 10th, 2018

Using Technology to Your Advantage

Technology, especially social media, has become a part of daily life. With residents checking various platforms throughout the day, property managers need to make technology a major focus in an effort to attract, engage, and retain residents. Here are a few way multifamily players can use technology to their advantage.

Attract
At relatively no cost, social media is a great way to help potential residents envision a future lifestyle. More than ever before, residents make rental decisions based on a property’s social media presence. Does the property feature attractive amenities? Does the property focus on sustainability? Social media accounts like Facebook, Twitter, and Instagram may be some of the first places renters see your property, so make sure it’s a good first impression.

Engage
Multifamily players routinely use their social media presence to engage current residents in an online environment. Property managers engage by providing community updates and hosting exciting contests. Other details like community event reminders and local information are helpful for building strong social bonds. Managers can help increase retention and loyalty by making their residents feel like they are a part of a strong community.

Retain
Renters today are extremely tech-savvy. Multifamily players can stay ahead of the game by providing technological conveniences. Allowing residents to put in maintenance requests or pay rent with the touch of a button are a few of the digital amenities expected of properties today. Currently trending are tech amenities like keyless entry and Wi-Fi fitness equipment.

When it comes to social media marketing, it can be a challenge to stay up-to-date with current trends. Property managers should aim for original, unique, and visually appealing content. Of course, they should also keep an eye on newer technologies on the market.