Author Archives: Somebody Creative

In the current multifamily developments, attracting millennial renters and keeping them can be difficult. With the consistent change in amenities and the fast growth of technology and expectations, staying relevant in the market and upping amenities is now a common interest for properties. People are now looking more towards the lifestyle and neighborhood and what …

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Multifamily housing properties, these days areopting for Cross Laminated Timber (CLT). Other than being an engineered wood building system, the visual beauty of CLT is highly praised. While initially popular in European countries, CLT is now being considered as one of the most desired construction materials for multifamily housing structures. Due to its structural integrity, …

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It can be difficult to win AND keep millennial renters happy, who are notoriously fickle and noncommittal about their living arrangements. In order to have millennials stay committed to living at your complex, you must keep them INVESTED. It helps to know that the biggest question young individuals will ask themselves when trying to find …

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In the current multifamily landscape, attracting Gen Y renters and keeping them can be difficult, but it may not be for lack of effort on your part. You may have every intention of having your apartment complex full of vibrant youth, but their lack of commitment and determination for novelty keeps your head (and the …

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In the multifamily housing industry, it’s important to stand out from your competition. Common amenities include a pool, BBQ grills and a laundry room; standing out with unique amenities is the key to filling vacancies. One amenity is commonly overlooked and should be considered as a unique, attracting feature: pet-friendly! Although people have enjoyed the …

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If you want your apartment community to appeal to as many people as possible, then you’re going to market to demographics of all age groups. How is this accomplished? By far the easiest way to do this is through diverse social ads targeting Millennials, Gen X and Gen Y on Facebook, Twitter and Instagram. However, …

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Freddie Mac in a recent survey found that renters of multifamily properties are increasingly worried about the continuous rise in utility costs than a rise in rent. The survey revealed that the majority of renters surveyed have shown interest in paying more for rentals with cost-saving water and energy features. Most of the renters are …

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With the onset of rising inflation rates and a peak in employment, there will undoubtedly be a deceleration in rent this fall. More than 2.3 million jobs have been created but even this fact has not contributed to the rising rent prices that are growing faster than the income levels of the consumer. This deceleration …

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Privately owned housing for students is a major part of the real estate sector today. The strength has been clearly demonstrated by performance metrics. According to the senior vice president of Axiometrics, rent growth is likely to remain stable in the next five years; however, occupants will continue to be above 95 percent as the …

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One of the top factors prospective renters consider when looking at apartments is the amenities it offers. There are several common, as well as unconventional amenities that renters are willing to pay extra for. Below are just some of the newest sought-after amenities renters are going crazy over: Some of the highest rated premium amenities …

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