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February 14th, 2018

Using Instagram Stories to Your Advantage

Did you know that there are more than 500 million active users on Instagram on a daily basis? Odds are, you’re probably using this popular social media platform to promote your properties and engage with residents. However, if you aren’t using the Instagram Stories feature, then you’re missing out. Instagram’s Stories feature lets users upload …



January 10th, 2018

How to Strengthen Sexual Harassment Policies

With the wave of sexual harassment allegations in workplace environments, multifamily properties should consider ways to strengthen their own resources. Make Prohibited Behavior Specific All company policies and training resources need to clearly address specific behaviors and aspects of sexual harassment. Prohibited behavior such as talking about sex with tenants or co-workers is the type …



January 10th, 2018

Using Technology to Your Advantage

Technology, especially social media, has become a part of daily life. With residents checking various platforms throughout the day, property managers need to make technology a major focus in an effort to attract, engage, and retain residents. Here are a few way multifamily players can use technology to their advantage. Attract At relatively no cost, …



January 9th, 2018

Residents Love On-Site Fitness Programs

There’s a high interest in fitness centers for residents, according to a recent survey. In fact, over 80% of renters consider it a top priority. Recently, multifamily developers have been taking notice of this. We know how important a fitness center can be to potential residents. What is one way to make a fitness center …



January 9th, 2018

How Can Condos Differ From Apartments

New legislation for condos has forced many clients to consider creating condominiums for their residents. When it comes to design though, how exactly does a condo differ from an apartment design? Knowing a few of these important considerations can help multifamily players know just how to design the perfect home for future residents. Here are …



October 26th, 2017

How to Use Virtual Reality Technology to Your Advantage

Virtual Reality (VR) may have seemed like a fantasy a decade ago, but in 2017, it has the power to completely reshape housing design, construction, and leasing. VR isn’t just for video game players, though. In fact, as people grow more comfortable with this high-tech software, it’s an important consideration for multifamily properties as well. …



October 26th, 2017

Millennials: Appealing to This Unique Generation

Millennials are here and they’re not going away anytime soon. With over 80 million Millennials living in the US, there are some incredible opportunities for multifamily marketing potential. So, how can multifamily properties appeal to this unique generation? The first goal is to understand them. As one of the most diverse and educated generations to …



October 3rd, 2017

Being Green Could Mean Making Green

Did you know 40 million electric vehicle users are to be projected on the road just by 2030? To grow, you must adapt with what is growing around you and that is exactly what is happening in our multifamily industry. Developers are creating a place to call home for renters that are green minded and …



October 3rd, 2017

Smart Technology: A Leading Trend in the Multi-Family Market

As many homeowners are turning more to the idea of renting, investors are really being put to the test. Now that “Smart Technology” is a leading industry trend in the luxury apartment multi-family market, designs and renovation are at their peak. These lifestyle changes are happening more than you would have ever imagined, just 5 …



September 1st, 2017

The Future of Parking Spaces

Have you paid attention to the parking trends within your apartment community and neighborhood? If you haven’t it’s time to evaluate your current parking situation! If you are in an area that is saturated with cars, you will notice that recently, driving habits have changed! Millennials are now applying less for driver’s licenses and own …



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